Behind the bottle: our journey from vine to label
We often get asked what actually goes into a bottle of Elle Rosé. The truth is, it's a year-round journey, and it starts long before the bottle ever reaches your table.
The harvest
It begins in March, out among the vines. The fruit comes in heavy and dark-skinned, hand-picked crate by crate, and for a few weeks the whole year's work comes down to timing: picking at exactly the right moment to get the colour and the flavour we're after.
Once the fruit is off the vine, the vines get to rest. We don't.
Deciding the wine itself
The wine is the most important part, so this is where the real work happens. We work side by side with our winemaking team on every blend, we're in on the decisions that shape the wine itself: the style, the perfect colour, the taste profile, tasting and retasting until it's exactly where we want it.
This year, that means red berry up front, a lift of citrus through the middle, and a touch of spice on the finish. It's the sort of glass that's easy to love, and easy to keep pouring.
Choosing the bottle, the label and the box
We've had our hands on every part of it since. That starts with the bottle itself, we tried more shapes than we'll admit to before landing on the one that feels right in your hand while you're pouring.
The label took the longest. We wanted a rose gold embossing that actually matches the quality sitting in the glass, not just something that looks good on a shelf. Every edge, every finish, gone over more times than we can count.
Then came the boxes. We rolled out a new design this year, and haven't had a single breakage since, which matters more than it sounds like it should when you've spent a year getting everything else right.
Ready when you are
That's the short version of a long year. From the vines in March to the bottle on your table, every part of it has had our attention, and we think you can taste it.